A mall is not an exhibition hall. It is a building open to the public all day, with an owner, an operations team, a safety team and its own fire system, and every display built inside it is treated
At every large show there is a stand or two you can see from anywhere in the hall: the one with a second floor. A double deck gives a brand a height its neighbours do not have, a meeting
A mall is not a small exhibition. At a show people come to look; in a mall they came to shop and walk past you by accident. At a show you deal with one organiser; in a mall you
