The Touch

Experiences &
Activations

We design brand activations that people remember.

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Our Services

What We Do in Brand Activations

Transforming brands into unforgettable experiences through strategic creativity and flawless execution.

Brand Activations

Creating immersive brand touchpoints that spark meaningful connections.

Interactive Installations

Technology-driven experiences that captivate through innovative design.

Event Experiences

End-to-end event design that transforms occasions into memories.

Consumer Engagement

Strategic campaigns that build lasting brand-audience relationships.

Our Process

A Brand Activations Process Built for Excellence

A proven methodology that transforms vision into reality, delivering exceptional experiences at every touchpoint.

Insight & Strategy

Deep research into your brand, audience, and objectives to craft a winning strategy.

Creative Concept

Developing bold, innovative concepts that align with your brand vision.

Experience Design

Crafting every detail of the experience from spatial design to user journey.

On-Ground Execution

Flawless production and delivery with meticulous attention to every detail.

Performance Measurement

Comprehensive analytics and insights to measure impact and ROI.

15+

Years Experience

Formats

Kinds of brand activations

Brand activations are not one format. The right one depends on where your audience already is, and what you need them to do once they meet you.

Mall activations

Pop-up builds in high-footfall malls, the most common brand activations in the Kingdom, and the ones most shaped by mall rules and rental.

Sampling campaigns

Getting the product into hands at scale, in supermarkets, pharmacies and events, with trained staff and a stock plan behind it.

Experiential installations

Immersive builds designed to be walked through, photographed and shared, where the space itself carries the message.

Product launches

A reveal for press, trade and first customers, staged so the product is the moment everything else is built around.

Roadshows

One build travelling a route of cities, so a national campaign keeps the same standard in Riyadh, Jeddah and Dammam.

Interactive and gamified

Screens, games, AR and photo booths that turn a passer-by into a participant, and capture data while they play.

Festivals and seasons

Presence at seasonal events, concerts and sport, where brand activations compete with a lot of noise for a little attention.

Corporate and internal

Employee engagement, conferences and partner events, where the audience is smaller and the brief is usually sharper.

Selected Work

Portfolio Highlights

A showcase of our most impactful brand experiences and activations.

Brand Activation

Mall Engagement Booth

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Interactive

Brand Awareness

Office Sampling Activation

Team Refreshment

ENTERTAINMENT ACTIVATION

Live Activity

GAMING ACTIVATION

In-Mall Gaming Experience

OUTDOOR ACTIVATION

Festival Activation

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Budget

What drives the cost of brand activations

Two brand activations that look alike can differ several times in price. These are the things that actually move the number, roughly in order of weight.

Location and rental

Mall and venue fees rise with footprint and footfall. A central atrium on a weekend is priced very differently from a corridor on a weekday.

Permits and approvals

Municipal permits and mall management sign-off take time and carry fees, and both need to be in hand before anything goes up.

Days on the floor

Duration multiplies almost everything else, rental, staffing, stock and supervision all scale with each extra day.

Build and fabrication

A modular set rebuilt across several sites costs less per appearance than a one-off custom build designed for a single space.

Staffing

Promoters, hosts and a supervisor on every shift. Trained people cost more than bodies, and return far more than they cost.

Technology

Screens, AR experiences, photo booths and data capture add rental, set-up and power, and are only worth it when they serve the goal.

Samples and giveaways

Product for sampling, branded items and their storage on site, sized to the footfall you actually expect rather than to hope.

Logistics between cities

Moving a build, stock and crew from city to city. It is the line most often underestimated when brand activations go national.

Why Choose Us

Why The Touch

The difference is in the details. Here's what sets us apart.

Proven Expertise

15+ years of delivering award-winning brand experiences.

Tailored Concepts

Every project custom-designed for your unique brand.

High-Quality Production

Premium materials and cutting-edge technology.

Seamless Execution

End-to-end management ensuring stress-free delivery.

How it runs

How brand activations come together

The same seven steps, whether the activation lasts a weekend in one mall or a month across five cities. Only the length of each step changes.

1 · Objective and KPIs

Trial, awareness, leads or sales, decided first, because it changes the location, the format and what gets measured.

2 · Location and permits

Shortlisting sites by audience rather than by availability, then securing the mall and municipal approvals.

3 · Concept and 3D

The experience designed and shown in realistic 3D, so the flow of people is solved on screen rather than on the day.

4 · Build

Fabrication in our own Jeddah workshop, with a dry build before anything travels to site.

5 · Staff and train

Recruiting for the audience and briefing on the product, the part of brand activations visitors actually remember.

6 · Live operation

A supervisor on site every day, stock replenished, and problems solved at four in the afternoon rather than reported the next morning.

7 · Report

The numbers against the objective set at step one, with photographs and the questions the public actually asked.

Results

How brand activations are measured

An activation that is not measured is an expense. These are the numbers we report, chosen against the objective rather than for how good they look.

Footfall

How many people passed and how many stopped, the ratio says more about the location and the build than either number alone.

Interactions

Conversations, games played, demos given. The measure of whether the activation earned attention or merely occupied space.

Trial and samples

Units sampled or tried, against the stock plan, the core figure for most sampling-led brand activations.

Leads captured

Names and numbers collected with consent, handed over clean and ready for the sales team the same week.

Reach and content

Social posts, shares and visitor content generated on site, which often outlast the activation by months.

Questions asked

What the public actually wanted to know. It is the most useful line in any report, and the one most agencies never collect.

Questions

Questions about brand activations

The ones that come up in almost every first conversation.

How far ahead should we plan?

Four to six weeks for a single-site activation, longer for anything national or anything needing custom fabrication. Mall bookings and permits are usually what sets the earliest possible date, not the build.

Do you handle mall and municipal permits?

Yes. We prepare and submit the applications, drawings and insurance documents the venue and municipality require, and chase them through to approval.

Can one activation run in several cities?

Yes, designed as a modular build it travels, and the same brief, staff standard and reporting follow it to every city. That consistency is most of the value of running brand activations nationally.

What does a brand activation cost?

It ranges widely with location, duration, build and staffing. Share the objective, the cities, the dates and a budget range, and we will come back within 24 hours with a realistic proposal to match.

Do you provide the staff as well?

Yes. Promoters, hosts and supervisors are recruited for the audience and trained on the product, with one person on site accountable for the day.

How do we know it worked?

By agreeing the objective and its measure before anything is designed, then reporting against exactly that, footfall, interactions, trial, leads or sales, whichever the goal was.

Mall or standalone venue, which is better?

A mall brings footfall you do not have to pay to attract, but also rental, approval timelines and rules on noise, height and branding. A standalone venue gives full control and a captive audience, but you have to bring the people. For most consumer brand activations the mall wins; for launches aimed at press and trade, a venue usually does.

Can the build be reused for the next campaign?

If it is designed modular from the start, yes. The frame, lighting and furniture stay, and only the graphics and the interactive element change. The first activation costs a little more; every one after it costs noticeably less, which is why brands running several brand activations a year tend to ask for this.

What makes an activation fail?

Almost always one of three things: a location chosen for availability rather than audience, staff who can smile but cannot answer a question about the product, or no agreed measure, so nobody can say afterwards whether it worked. All three are decided before the build, which is why we settle them first.

Let's Create Together

Ready to Bring Your
Experience to Life?

Let's discuss how we can transform your brand vision into an unforgettable reality.

180+

Projects Delivered

15+

Years Experience

100%

Client Satisfaction

We deliver this service in your city

Our office and workshop are in Jeddah, and our team delivers and installs across the Kingdom. These pages explain how that works city by city: timing, permits and cost.

Events in Jeddah Events in Riyadh Events in Dammam Exhibition stands in Jeddah Exhibition stands in Riyadh Exhibition stands in Dammam