Social media marketing is typically seen as a sales channel. Its function is considerably more significant than that, though. You can’t ignore social networks’ significance for your business because they are the ideal platforms for developing a following for your brand. Using social networks, you can:

Keep in touch with your clients and encourage them to acquire new things.
Make your bargains and offers popular so that more people will follow your business.
Engage in direct communication with your audience to get quick feedback on your offerings.