A brand strategy is a collection of words and phrases that together formally articulate the essence of your brand. It should include your history and future, your products and services, your customers and prospects, the attributes of your brand, your market position, and, most importantly, how you bring it all together uniquely.

We must delve deep to collect and convey this all succinctly. Deeply and completely. Internally as well as externally. The procedure cannot be avoided, nor can the effort be minimized. As a brand strategy agency, we take this process as seriously as the brand requires, because only rigorous brand development will result in the most authentic brand strategy. This is the only type of brand strategy we provide

We will provide all formal brand strategy components, such as the value proposition, positioning statement, brand idea, and brand story. However, we also include brand architecture as part of our brand strategy services. Brand architecture, in our opinion, is a lost art – an afterthought. When, on the other hand, this brand strategy component can