Everyone may agree that a brand name, or “on the door” name, is one of the most crucial aspects of any brand

But, as everyone who has gone through a brand naming process in the previous ten years knows, as much fun as the early brainstorming is, securing a trademark or a URL rapidly becomes difficult and stressful.

And, to be honest, we don’t have a silver bullet.

But, as a brand naming firm, we have an ironclad, rigorous, and thorough procedure that will reduce the agony and successfully deliver brand names that are always unique, but also strategic.

Our brand name agency services at Starfish always begin with the brand concept. This is the filter we use to determine the validity of a name. Because without this filter, the process can devolve into subjective evaluation and “wordsmithing” in the absence of clear direction.

And, because different brand strategies will require different brand naming services, we’ll go through a structured brand naming process based on brand name archetypes to ensure that we’re exploring all relevant territories.